Beeing ProFound!

Beeing ProFound!

I recently read a novel titled “The Enlightenment of Bees” by Rachel Linden.  This book is a delightful read and really resonated with me on a number or levels. The book is about a young lady’s journey through self discovery.  Following some of her life challenges, she decides to join a humanitarian organization on a journey that results in her having some self discovery in who she is and how she can use her skills to make a difference in the world.  Throughout the story, she is guided by recurring dreams of honeybees which steer her towards her new life path.  Along her quest, she finds several people who give her advice such as, “If we want to help people, we must enter into their lives, be a part of their community. That is where real change happens, person to person, day by day, when we live life together.”

The book was a light read, joyful and full of great learnings; all while really resonating with me as it reminded me of our ProFound journey, our attraction strategy, and the meaning behind the ProFound Bee.  The ProFound bee was created as it symbolizes many values and beliefs to which our ProFound team embrace.  Without the bee, there is no life. At the granular level of life, the bee is one of the greatest creations of life through its pollination process. At ProFound, we believe we have no life if not for you, our clients, of which we are so grateful. Also, the bee is a symbol of attraction as bees are attracted to beautiful flowers which are required for the pollination process to occur. At ProFound, we are an attraction company, not just a recruitment firm, where we create beauty by telling our client stories and by helping individuals see their authentic beautiful self. We are your ProFound Bee, guiding and walking with you along your path and on your journey. We are your attraction company and your partner in growth. Whether you are a business wanting to attract talent, customers and revenue or you are an individual wanting to attract your best life through your career, learning, love, connection and community…we are here to support you in your growth.

In this story, the honeybees are the guides that help to take the main character down a new path, a new journey in her life. At ProFound, it is our goal to be your partner in growth and to be your honeybee. I encourage you to go on a journey towards self discovery, find your passion, grow, and learn.  If you do, watch for the signs, as they may just send you somewhere you always wanted to bee.

Dream Big! Be Extraordinary!…and Be ProFound!