ProFound Talent Announces the Prelaunch of oolu, the Premium AI-Assisted Fractional Executive Matching Platform Ready to Take Over Recruitment

Edmonton-based executive recruitment firm ProFound Talent is set to introduce a new premium AI-powered platform designed to connect companies with fractional executive leaders. The platform, called oolu, is entering its prelaunch phase ahead of a full market debut in the summer of 2025, with the expectation it will become a global force in recruitment for 21-st Century companies.

oolu is designed to match businesses with part-time, high-level executive talent, offering access to C-suite leaders, vice presidents, and directors on a fractional basis. The concept of fractional employment, where experienced executives provide leadership to multiple companies rather than committing to a single full-time role, has been growing in popularity as organizations look for more flexible and cost-effective ways to scale their leadership teams.

According to ProFound Talent, the traditional recruitment industry has long been structured around full-time hires, and lengthy recruitment timelines. oolu represents a shift toward a model that aligns with changing workforce dynamics and corporate philosophies. By using AI to assist in matching companies with experienced leaders based on needs, skills, and industry experience, the platform is positioned to offer a faster and more efficient approach to executive hiring, which is beneficial to those on both sides of the ledger.

“We’re excited to offer this platform to the market, as there is a really big need for companies to work more flexibly and cost-effectively, and fractional AI matching helps them achieve this,” said Terri Davis, the Founder and CEO of ProFound Talent Executive & Professional Recruitment. “On the other side, there are many leaders who are wanting flexible working arrangements, and oolu helps with that. Innovation and technology are changing everything and its only time before the traditional recruiting industry will be completely different, to which we are preparing to address that shift. I also think the recruiting business model needs some shaking up, with oolu being our answer to that.”

A Changing Landscape for Executive Talent

For businesses, the benefits of fractional executive hiring are clear. Rather than committing to the cost of a full-time executive salary, often a six-figure investment, companies can engage experienced leaders on a part-time or project-based basis. This allows organizations to access high-level strategic guidance without the financial burden of a full-time hire. It also provides growing companies with the ability to scale leadership support based on their evolving needs, something very desirable particularly in nascent technology companies.

In industries where agility and adaptability are key, this model can be particularly valuable. Startups, for example, may require the expertise of a CFO but not on a full-time basis. Similarly, mid-sized firms looking to expand into new markets might need a fractional CMO to help shape their brand strategy without hiring a permanent executive team member.

For executives, oolu offers a new way to structure their careers. Many experienced leaders are seeking more flexibility, whether due to lifestyle choices, a desire for varied challenges, or a preference for project-based work over traditional corporate structures. The platform provides an avenue for these professionals to find meaningful roles without committing to a single organization.

The AI-powered nature of oolu is intended to streamline the matching process, helping companies quickly identify candidates who fit their needs while allowing executives to find roles that align with their skills and career goals. This stands in contrast to traditional recruitment processes, which can be time-consuming and dependent on personal networks or headhunters.

Prelaunch Incentives and Future Plans

During the prelaunch phase, both companies and executives who join the platform will receive exclusive incentives. While details of these incentives have not yet been disclosed, ProFound Talent has indicated that early adopters will benefit from unique opportunities that will not be available after the platform’s official launch in 2025.

The rise of remote work, the gig economy, and AI-driven hiring solutions are all reshaping the way companies approach talent acquisition. Fractional hiring, once seen as an alternative model, is increasingly being embraced as a mainstream solution for leadership needs. If oolu is the future of work, the future is in fact right now and happening in real time.

By launching oolu, ProFound Talent is betting that executive hiring will be defined by flexibility, agility, and technological innovation. As companies rethink traditional employment structures and executives seek new ways to engage in work, oolu is positioning itself as the premium market solution shaping the new realities of recruitment.

For more information on oolu, visit oolu.ai.

For media inquiries or details about the prelaunch, contact Michael Donovan at mdonovan@oolu.ai.