Our client, ATB Financial, puts people first and they have been doing it for more than 80 years. In that time, they have grown and changed from one small Treasury Branch to become the largest Alberta-based financial institution, with assets of nearly $55.6 billion. Along the way, they have transformed people’s understanding of what banking can–and should–make possible. And they are just getting started.

Today, ATB’s more than 5,000 team members love to deliver exceptional experiences to nearly 800,000 clients through their many branches and agencies, their 24-hour Client Care Centre, four entrepreneur centres, and their digital banking options. Everything they do is focused on how they can serve Albertans—from providing expert advice and supporting entrepreneurs to helping Albertans buy a home and grow their wealth. They are invested in their client’s success because it is their success too.

ATB has one purpose and that is YOU. Knowing you is the essence of ATB Financials’ business. They understand the challenges their clients face, and they work with you to find the best solutions, providing strong financial and investment advice, as well as quality products and services to help you reach your goals. Their commitment and connection to the people of this province, combined with their world-class capability and competency and their unbridled enthusiasm for helping clients succeed, make ATB the choice of a growing number of Albertans.

A typical corporate mission and vision statement didn’t seem quite right for ATB. They needed something simple yet powerful to inspire them to come to work each day. A purpose that captures the spirit of what they are trying to achieve for their clients and for each other. This, is ATB’s purpose:

We exist to make it possible.
To turn what-if into when.
To find a better way…
in more than just banking.
To wrap our talent, tech, and wisdom
around the obsessive belief
that anything is possible.

In Alberta, and far beyond.

With each day a chance
to uplift legacies and livelihoods—
in ways not yet imagined.
By listening and learning,
advising and creating.

Because remarkable things happen
when we ask “what if?”

In 2020, ATB was recognized by Great Place to Work® Canada as being the #1 place to work in Canada, as well as Best Workplaces for Inclusion and Best Workplaces for Women. In 2019, Great Place to Work® Canada named ATB as the second-best place to work in Canada as well as recognized ATB as a Best Workplaces for Giving Back, Best Workplaces for Mental Wellness, Best Workplaces in Financial Services and Insurance, Best Workplaces for Millennials and Best Workplaces in Alberta. Also in 2019, ATB was named a Kincentric Best Employer and from Chief Learning Officer® was given the Learning in Practice strategy award.

To learn more about ATB Financial, please visit their website at www.atb.com.