Head of Marketing & Communications

Closed @Art Gallery of Alberta
  • Post Date : November 28, 2022
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Job Detail

  • Job ID 6933

Job Description

The Art Gallery of Alberta, is a non-profit organization that was founded in 1924 and has been an iconic representation of arts and culture in the Edmonton community for close to 100 years. Celebrating its 100th year in operation in August 2024 and its prominent location on Sir Winston Churchill Square in the heart of the Arts District in downtown Edmonton, the AGA connects the Gallery and the community, welcoming visitors to experience art first hand.

The AGA’s vision is to inspire imaginations, engage generations and transform people’s lives through art. Art Collecting is central to the Art Gallery of Alberta’s role as an active resource and research facility for the Alberta community and broader public. Since its founding, the AGA has acquired over 6,000 works of art, the vast majority of which were produced after 1950 and added to the Collection since 1970.

In 2010, the AGA took possession of their new building, which is a work of art designed by architect, Randall Stout who took inspiration from the city’s unique northern environment and urban grid. Stout juxtaposed angular windows against a winding 190-metre steel ribbon that references the forms of the North Saskatchewan River and Aurora Borealis. The 85,000 sq foot (7,900 sq metre) AGA is a world-class centre for the presentation of regional, national, and international art, education, and scholarship. The building features:

  • Three floors of premier exhibition space totaling 30,000 sq feet (2,787 sq metres)
  • The Singhmar Centre for Art Education
  • Shop AGA
  • Art Rental and Sales Gallery
  • 150-seat Ledcor Theatre
  • Unique facility rental spaces such as Manning Hall, ‘floating’ Borealis Room, and the outdoor City of Edmonton Terrace.


The AGA is committed to promoting diversity and representativeness within their organization. They strive to provide and maintain a fair and equitable environment for all by valuing and respecting individual differences for their enrichment and that of the community they serve.  The Art Gallery of Alberta respectfully acknowledges that they are located on Treaty 6 Territory, the traditional land of diverse Indigenous peoples including the Cree, Nitsitapi / Blackfoot, Metis, Nakota Sioux, Iroquois, Dene, Ojibway/ Saulteaux/Anishinaabe. They also acknowledge all the Indigenous, Inuit and Metis peoples who make Edmonton their home today.

For further information on the Art Gallery of Alberta, please visit their website at https://www.youraga.ca/.


Reporting to the Executive Director / Chief Curator and serving as a member of the AGA management team, the Head of Marketing and Communications is responsible for developing and implementing an annual strategic marketing and communications plan that supports AGA institutional goals, while building audiences for the AGA’s exhibitions, programs, and events.

The Head of Marketing and Communications is responsible for the overall publicity and promotion of the AGA and its activities. The position also manages the AGA brand and reputation; plans, develops, and implements plans for AGA social media, the website; as well as public and media relations activities. The Head of Marketing and Communication also promotes and markets AGA retail services as well as cross promoting the AGA event rental and catering activities. This position also provides marketing and campaign support to the activities of the AGA sponsorship, membership, and donor/patron relations team. The Head of Marketing and Communication directs the efforts of Marketing and Communications team, including hiring, training, and mentoring; and collaborates at the strategic and tactical levels with other departments and functions of the AGA.



Scope and Standards

Working within a collegial frame of reference in an empowerment-based model, the Head of Marketing & Communications is responsible for:

  • Developing and maintaining effective working relationships with AGA full-time and part-time staff as well as volunteers
  • Representing the AGA to internal and external stakeholders including media, contractors, members, and volunteers
  • Confidentiality, discretion, and sound judgment
  • Demonstrating the core values of the Art Gallery of Alberta with emphasis on professionalism and best practices
  • Maintaining professional museum standards and ethics by working within the Ethical Guidelines outlined by the Canadian Museums Association


Responsibilities & Duties

  • Creates, implements, and measures the success of all AGA marketing and communications plans using a mix of paid advertising, earned media coverage, public relations, community partnerships, digital communications, and social media outreach to enhance the AGA’s image and position within the cultural sector and drive public awareness and attendance to the AGA’s exhibitions, events, programs, and retail services.
  • Ensures articulation and consistent communication of the AGA’s desired image, reputation, and brand position, within AGA materials, as well as to all stakeholders, both internal and external.
  • Serves as lead brand strategist; conceptualizes, delivers, and measures brand elevation strategies with measurable outputs, goals, and reporting.
  • Provides editorial and creative direction for AGA marketing, promotions, advertising, and corporate materials.
  • Develops marketing plans for specific AGA exhibitions, programs, and special events.
  • The position supports the activities of the AGA development team, including print and marketing campaigns for corporate sponsorship, membership as well as donor/patron relations activities.
  • Develops and implements cross-promotional opportunities and activities with local, provincial, and national partners.
  • Ensures timely production of AGA marketing and associated print and advertising collateral.
  • Negotiates paid advertising contracts and media buys.
  • Oversees cross-departmental online content creation including video and audio projects as well as on-line resources.
  • Oversees the AGA website and all related content as well as usage data tracking and analytics.
  • Ensures that the AGA regularly conducts relevant market research, provides analysis of findings, recommendations, and implementation plans.
  • Forges strong partnerships and building opportunities with Edmonton and Alberta travel and tourism industry.
  • Manages key messaging for the AGA Executive Director and Board and manages strategic and crisis communications as required.
  • Writes and edits press releases and media communiques as required.
  • Manages Marketing and Communications staff.
  • Develops and maintains departmental budgets.


  • Deliver on the AGA’s 100th Anniversary celebrations and events.
  • Build a strategy and marketing operational plan that addresses the development of new audiences and increasing audience engagement.
  • Foster new strategic partnerships that advance the AGA towards its vision and goals.


Given the pivotal role this individual will be expected to play in achieving the strategic objectives of the Art Gallery of Alberta and in supporting the success of the organization, it is essential that the successful candidate possess the following core competencies, experience, and attributes:



  • Post-secondary education in a related field such as arts, business, marketing, or communications with experience in lieu being considered.



  • 5+ years of marketing and communications experience with the ideal candidate having experience in audience development and engagement, brand management, and digital media.
  • 3+ years demonstrated experience in a leadership capacity.
  • An art history background and/or experience in the visual arts or non-profit sector are highly desirable.


Competencies and Knowledge

The ideal candidate has experience creating comprehensive marketing plans and advertising campaigns across media channels – digital, social, search, and traditional and is able to move from strategic to tactical thinking, while demonstrating excellent leadership and communications skills. These competencies include:

  • Excellent oral and written communication skills. Able to communicates ideas in both complex and user-friendly language.
  • Team leadership.
  • Self-motivated and directed.
  • Strong interpersonal skills.
  • Highly developed organizational skills and project management skills.
  • Excels in multi-tasking in a high-pressure and fast paced environment.
  • Able to manage many diverse and coincident projects.
  • Timeliness and deadline focussed.
  • Editing and proof-reading expertise.
  • A business mindset.


Personal Profile
  • A self starter that can work independently and be self-directed.
  • Collaborative team player.
  • Entrepreneurial spirit.
  • Excellent interpersonal skills with ability to build strong relationships and partnerships.
  • Enjoys a fast-paced work environment.
  • Has passion for their work.


An excellent compensation package awaits the successful candidate.


Edmonton, Alberta


For the opportunity to join the Art Gallery of Alberta in the role of Head of Marketing & Communications, please email your resume to DreamBig@profoundtalent.com referencing Position ID #AKAW-350704.


Should you have an inquiry regarding this position, please contact Max Frank at 587-200-0114 ext. 102.


For further information on ProFound Talent Inc. please visit: www.profoundtalent.com




ProFound Talent is a woman owned and operated business, recognized and certified by Women Business Enterprise (WBE). We pride ourselves in supporting equity, diversity, and inclusion initiatives in our recruitment processes and in our work environment, where every individual feels valued and respected. We welcome applications from all qualified individuals to which you may confidentially share your accommodation needs at time of application. We will adjust our processes to ensure you have an inclusive, fair, and respectful experience that allows you to represent yourself in your unique and most authentic way.



* We thank all applicants for your submissions, however only candidates being considered for this role will be contacted. *