Profound’s Team

Profound’s Team


With a passion for people and finding solutions to everyday opportunities, Michelle’s 18+ years of experience is an amalgamate of marketing, sales, and administrative expertise in which she has worked in government, the not-for-profit sector and private industry. Having worked as a local immigration partnership coordinator, an executive director for a national charity, and as a manager of tourism and special projects, Michelle has a deep well of knowledge and understanding. A creative thinker by nature, Michelle has an affinity to improve simple procedures and to tackle complex strategies for workplaces with this being just one of the many skillsets in her toolbox.
Michelle’s passions are as colourful as she is. A self-proclaimed “bird whisperer,” she has raised birds for more than 35 years—making her an expert at keeping the flock together and on the right path. Enthusiastic and passionate, Michelle has leant her time to raising awareness for causes like Alzheimer’s, cancer, heart, and stroke. Although new to Edmonton in 2019, Michelle is always looking for ways to support and volunteer her time to the community with a passion for supporting newcomers integrate into the city.
